Dealing appropriately with customers, suppliers, supervisors and colleagues plays a big role in the professional routine of apprentices in the retail sector. Appropriate types of communication, behaviour and self-perception are crucial for professional success and satisfaction. This TTT presents four teaching and learning arrangements (TLAs) designed to promote self-competencies and social competencies in vocational training for the retail sector. The teaching resources are aimed primarily at the first year of vocational training for the retail sector but, depending on the individual circumstances of the students, can also be used at other levels and in other sectors.